10 Steps to Innovation Heaven: How to Create Future Growth and Competitive Strength by Howard Wright - Hardcover

Edition details

Binding: Hardcover

Author: Wright, Howard

ISBN 13: 9781905736058

ISBN 10: 1905736053

Publisher: Marshall Cavendish Limited

Category: Management

Synopsis & About the Author

Product Description Innovation (that combination of invention and exploitation) has, for the past 10 years, been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project. About the Author Howard Wright is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world. He was previously the head of innovation for Royal Mail Group.